Elleven
Website
Client:
Elleven
Year:
2024
Type:
Websites
,
Media
Agency:
Qream Design Agency
Website:
Solution
We designed the Elleven landing page as a bold, creative-first experience that reflects the artistic and Web3-driven nature of the platform. The site combines a sleek dark mode interface, a dynamic color theme switcher, and interactive animations to create an immersive storytelling flow. Every element—from unique scroll mechanics to custom motion graphics—was crafted to highlight the app’s mission and features while keeping users engaged from start to finish.
Overview
Elleven is a Web3 platform for artists and their fans, focused on live communities and NFT drops. As the UX/UI Designer, I designed its landing page to communicate the app’s value, benefits, and story in a way that feels professional yet artistically inspired. The site acts as both an introduction to the platform and an interactive experience that mirrors its creative spirit.
Goal
The landing page design was guided by several key goals:
Communicate Elleven’s mission and core features clearly
Balance professional credibility with artistic flair
Stand out among NFT/Web3 platforms through interactive storytelling
Create a dynamic theme system that adapts in real time
Guide visitors toward joining the community or contacting the team
Problem
Most NFT and Web3 landing pages lean heavily into either overly technical or overly artistic directions, which alienates part of their audience. For Elleven, the challenge was to strike a balance: a site that feels innovative and artistic but still usable, accessible, and informative. Another technical challenge was designing a theme switcher that dynamically changes the entire visual accent color without breaking the consistency of animations or overall design integrity.
Process
Research & Problem Definition
We studied how artists and fans interact with Web3 platforms and analyzed common landing page pitfalls. The insights showed that users wanted clarity and credibility, but also creativity and immersion. The design needed to combine storytelling with functionality.
Competitive Analysis
We looked at NFT marketplaces, Web3 apps, and creator platforms. Many relied on flashy visuals but lacked a strong user journey. This highlighted an opportunity: design a structured yet creative narrative flow that leads visitors through concept, features, and actions.
Design Approach
The landing page was designed as an interactive storytelling journey with a distinct creative identity.
Dark mode aesthetic paired with a three-color theme switcher for personalization
Asymmetric layouts and non-traditional compositions for a creative edge
Scroll-triggered animations to guide visitors naturally through sections
Custom motion graphics and 3D glass icons integrated seamlessly into the UI
Clear content flow: concept → features → how it works → founders → FAQ → contact/action
Focus on accessibility, ensuring the interactive elements remained usable and performant
Reflection
The Elleven landing page became more than just a marketing site—it’s an immersive entry point into the platform’s creative world. By blending playfulness with professionalism, the design positions Elleven as a standout in the Web3 space while lowering the barrier for artists and fans alike. For me, this project emphasized the value of storytelling-driven web design, showing how interaction and creativity can amplify clarity and engagement.
I have this vision that elleven will become a cultural hub, highlighting micro scenes in music and art.
